Asa Shutts runs a Rochester, NY photography and videography business. She came to me looking for a website and brand overhaul to position Shutts Productions as the obvious choice for local wedding and event videography.
Logo & Branding
Asa wanted to reference the round shape used in her old logo, but wanted to move away from a heavy, distressed look to a light, elegant logo that works well as a photo watermark. Her new logo is both dynamic and delicate, implying the reflections and movement of a camera lens.
Our final palette combines a dirty indigo-navy with a copper gradient/foil - implying quality, but quirkier than traditional gold or silver metallics.